This year marks the inaugural Filipino Brand of Service Excellence (FBSE) Train-the-Trainers Course for in-house trainers in the Ilocos and Pangasinan Region (Region 1). The Provincial Tourism and Cultural Affairs Office (PTCAO) successfully coordinated this effort in collaboration with the Department of Tourism – Office of Human Capital Development (DOT-OHCD), Department of Tourism – Region 1, as well as the Association of Hospitality and Tourism Trainers, Educators, and Professionals of Pangasinan (AHTTEPP). The training brought together a total of 15 participants, including 13 from AHTEPP representing various institutions in Pangasinan and 1 endorsed by the Provincial Government of Pangasinan.

The DOT established selection criteria to identify suitable participants for the training; candidates must have at least three (3) years of experience in the tourism and/or hospitality industry, two (2) years of experience as a trainer, excellent verbal and written communication skills, and must submit a Letter of Endorsement from their organization’s head. The screening process was carried out by Ms. Maria Lusia Amor-Elduayan, Department Head of PTCAO, on October 17, 2025.

This 4-day training workshop, held from November 4 to 7, 2025, was spearheaded by FBSE Master Trainer Ms. Annabelle Moreno, along with Ms. Jennifer Jacobo and Ms. Janelli Ann Sison of DOT-OHCD, and the Training Officer from DOT – Region 1, Ms. Christine Flores. The course is meant to qualify enterprise-level trainers to champion the Filipino hospitality and service brand, which is founded on warmth, professionalism, and excellence. The FBSE training program, is a game-changing initiative designed to provide exceptional service to both local and international tourists visiting the Philippines.

The qualified trainers will become advocates and trainers of the FBSE program for their respective institutions. Their commitment to cascading the FBSE principles will create a brand of service excellence rooted in Filipino values in the province of Pangasinan and the nation.

The whole duration of the workshop included interactive sessions, lectures, and practical exercises, which will enable the participants to become effective FBSE trainers of their organization, covering the four modules: Philippine Tourism Industry Situationer and the FBSE Journey, the 7Ms of Filipino Hospitality and Service Excellence, the G.U.E.S.T. Steps to Service Excellence, and the H.E.A.R.T. of Service Recovery.

One of the newly certified trainers, Mr. Jerry L. Ceballos Jr. of Pangasinan State University, shared, “The topics are basic, but as we were reminded, the basics are the foundation of excellence. Providing excellent service is a daily challenge that our industry must face every single day. The only way to do so is to live out the 7M’s of the Filipino Brand of Service Excellence.”

As of November 6, 2025, the DOT recorded 105 FBSE In-house Academe Trainers nationwide, and now, for the first-ever FBSE Train-the-Trainers Course (Academe Trainers) in Region 1, fifteen (15) new qualified FBSE trainers from the province of Pangasinan were added.

With plans to train multiple students and tourism frontliners by trainers from various institutions, supported further by the Provincial Government of Pangasinan, this demonstrates a commitment to improving the tourism industry by showcasing the Filipino approach to service excellence in our province and across the country.

/KLOG

Photos: MRTE

Manpower has always been the backbone of the tourism industry. From the meticulous care in preparing linens to the warm smiles that greet every guest, the success of tourism relies on the dedication and skills of its workforce. Recognizing this, the Provincial Tourism and Cultural Affairs Office (PTCAO) believes that investing in students, the future leaders of tourism, is an investment in a more vibrant and globally competitive industry, not only for Pangasinan but for the entire country.

This vision to revitalize the Tourism Skills Competition has long been part of PTCAO’s agenda. It finally materialized through the establishment of the Association of Hospitality and Tourism Trainers, Educators, and Professionals of Pangasinan (AHTTEPP) in 2024. 

In line with the provincial government’s thrust for a competitive and sustainable tourism sector, Dayëw 2025: The Pangasinan Province Tourism Skills Exposition was conceptualized and was conducted in partnership with the Department of Tourism (DOT) Region I and TESDA Pangasinan Provincial Office, as part of the province’s celebration of Pangasinan Tourism Month last September. Anchored on the theme, “From Local Roots to Global Routes,” the event aimed to empower future tourism professionals and position Pangasinan as a hub for world-class skills. Originally scheduled for September 25-26, Dayëw 2025 was postponed as a joint decision by PTCAO and AHTTEPP due to unfavorable weather conditions. Prioritizing the safety of all participants, coaches, and stakeholders, the event was rescheduled to October 20-21, 2025.

This year’s exposition drew 230 participants from 24 participating institutions, competing in 15 competitions under three major clusters: Hospitality Skills Challenge, Culinary Skills Challenge, and Tourism Skills Challenge.

Below are the winners from each competition:

Hospitality Skills Challenge

• Table Setting – Display Competition “A Modern Harvest Gala”
  • Gold Medal
    • Institution: Maxima Technical And Skills Training Institute, Inc.
    • Contestant/s: Kay Cee C. Juquiana & Benjie C. Flores
  • Silver Medal
    • Institution: University Of Perpetual Help System Pangasinan
    • Contestant/s: Jippy C. Mamucay & John Emerson Rangel
  • Bronze Medal
    • Institution: Phinma University Of Pangasinan – Dagupan Campus
    • Contestant/s: Cristian B. Cruz & Izer Jire B. Felipe
• Hotel Lobby Centerpiece – Display Competition “The Essence Of Pangasinan: Crafting A Grand Welcome”
  • Gold Medal
    • Institution: San Nicolas Pangasinan – Training And Assessment Center
    • Contestant/s: Ian Caezar R. Martinez & Dave C. Fragata
  • Silver Medal
    • Institution: Universidad De Dagupan
    • Contestant/s: Renelio Jan P. Opiana
  • Bronze Medal
    • Institution: Pangasinan State University
    • Contestant/s: Jonald Bucaloy & Jordan F. Rivera
• Napkin Folding – Live Competition “Linen To Landmark: Crafting Pangasinan Icons”
  • Gold Medal
    • Institution: San Nicolas Pangasinan – Training And Assessment Center
    • Contestant/s: Tresha Mae Mejia
  • Silver Medal
    • Institution: Maxima Technical And Skills Training Institute, Inc.
    • Contestant/s: Led Andrey Caballero
  • Bronze Medal
    • Institution: Ledesma School Of Skills Development,
    • Contestant/s: Jovan Geremy Lozano
• Cocktail Mixing Challenge – Talking Bartender – Live Competition “Pangasinan’s Pour: Tradition, Flair, And Favor”
  • Gold Medal
    • Institution: University Of Perpetual Help System Pangasinan
    • Contestant/s: Kenneth Xander Palconit & Jasper Bunacruz
  • Silver Medal
    • Institution: Sti College Alaminos
    • Contestant/s: Kenn Gaius Enriquez & Chandler C. Ajedo
  • Bronze Medal
    • Institution: Pimsat Colleges Dagupan
    • Contestant/s: Arvin Benedict Desacula & Louigi R. Carunongan

Culinary Skills Challenge

• Pangasinan Cuisine Cooking Challenge
  • Gold Medal
    • Institution: University Of Luzon
    • Contestant/s: Loren Pasaoa & Denielle D. Ico
  • Silver Medal
    • Institution: Philippine Accountancy and Science School College
    • Contestant/s: John Rancapan Iii & Desirre Joy A. Ubungen
  • Bronze Medal
    • Institution: Pangasinan State University
    • Contestant/s: Kris King Bautista & Jhulian Fernandez Julian
• Fruit And Vegetable Carving
  • Gold Medal
    • Institution: Pangasinan State University
    • Contestant/s: Jorelle Dane Briones & Danilo C. Fernandez Jr.
  • Silver Medal
    • Institution: Philippine College of Science and Technology
    • Contestant/s: Lorence Paed & Benjamin De Vera Deuda
  • Bronze Medal
    • Institution: Pimsat Colleges
    • Contestant/s: Renzo Velarde & Larry Mendez Veloria Jr.
• Platted Dessert Display Competition
  • Gold Medal
    • Institution: PHINMA University of Pangasinan – Dagupan Campus
    • Contestant/s: Prince Rj Gonzales & Van Gabriel P. Osilla
  • Silver Medal
    • Institution: Pangasinan State University
    • Contestant/s: Aaron Ramos & Aifyre Zyruse M. Casaclang
  • Bronze Medal
    • Institution: Philippine College of Science and Technology
    • Contestant/s: Nicole Catungal & Carl Joshua C. Bautista

Tourism Skills Challenge 

• Travel Brochure Design Competition
  • Gold Medal
    • Institution: Pangasinan State University
    • Contestant/s: Ken Guiling
  • Silver Medal
    • Institution: Pass College
    • Contestant/s: Sherla Jane Dilag
  • Bronze Medal
    • Institution: Lyceum – Northwestern University
    • Contestant/s: Kurt Isaac Pagdilao
  • People’s Choice Award
    • Institution: Pangasinan State University
• Travel Vlog Competition
  • Gold Medal
    • Institution: PHINMA University of Pangasinan – Dagupan Campus
    • Contestant/s: Dwight Dean Metantin
  • Silver Medal
    • Institution: Pangasinan State University
    • Contestant/s: Kien Jay Hilomen
  • Bronze Medal
    • Institution: WCC Aeronautical And Technological College Binalonan
    • Contestant/s: Anthony Anton Garcia
  • People’s Choice Award
    • Institution: Pangasinan State University
• Tour Guiding Competition
  • Gold Medal
    • Institution: Pangasinan State University
    • Contestant/s: Bernard Allan Degorio
  • Silver Medal
    • Institution: Señor Tesoro College
    • Contestant/s: Shaina P. Untalan
  • Bronze Medal
    • Institution: WCC Aeronautical and Technological College Binalonan
    • Contestant/s: Justine May Daquing
• Pangasinan Ultimate Ecotourism Tour Package Competition
  • Gold Medal
    • Institution: Pangasinan State University
    • Contestant/s: Mary Keziah Pagayao & Ellyssa Mae T. Gutierrez
  • Silver Medal
    • Institution: PHINMA University of Pangasinan – Dagupan Campus
    • Contestant/s: Alisha Mae Florendo & Carl John C. Junio
  • Bronze Medal
    • Institution: University Of Perpetual Help System Pangasinan
    • Contestant/S: Lady Jolina Camorongan & Princess Reiann F. Lopez
• Flight Attendant Showmanship
  • Gold Medal
    • Institution: WCC-Aeronautical and Technological College Binalonan
    • Contestant/s: Elisha Asher Atienza & Cynel L. Balderas
  • Silver Medal
    • Institution: Phinma University of Pangasinan – Dagupan Campus
    • Contestant/s: Kyle M. Matuog & Kassandra Kyle A. Reyes
  • Bronze Medal
    • Institution: Pangasinan State University
    • Contestant/s: Marianne Lumibao & Ranicel Almazan

Overall Champion

• Hospitality Skills Challenge
  • • Institution: San Nicolas Pangasinan – Training and Assessement Center
• Culinary Skills Challenge
  • • Institution: Pangasinan State University
• Tourism Skills Challenge
  • • Institution: Pangasinan State University

Grand Champion Dayëw 2025: The Pangasinan Province Tourism Skills Exposition

• • • Pangasinan State University

Beyond the competition, Dayëw 2025 was expected to create a lasting impact on the province’s tourism industry. By providing a platform for students to showcase their skills, PTCAO and AHTTEPP aimed to develop a pool of globally competitive professionals who can drive innovation, sustainability, and service excellence in Pangasinan’s tourism sector.

/MTLC & JJVC

Photos: MRTE & JOCT

In celebration of Pangasinan Tourism Month and Philippine Creative Industries Month (PCIM), the Provincial Government of Pangasinan, together with the National Commission for Culture and the Arts (NCCA), Commission on Higher Education (CHED), Department of Tourism (DOT), Department of Trade and Industry (DTI), and the Department of Economic Planning and Development, successfully conducted SINNARANAY 2: Creative Region One Summit on September 15-17, 2025.

SINNARANAY  2 is a multi-sectoral gathering that highlighted Region I’s creative economy and cultural vitality.

The summit opened with a ceremony led by the NCCA, featuring panel discussions, simultaneous workshops, and live performances. Activities were held across three venues: Sison Auditorium, PTDC II, and PSU Lingayen Campus – each serving as a vibrant hub for creative exchange and collaboration.

At the heart of the summit were two major components: the Second Region One Culture Conference (2nd ROCC), which explored the dynamic relationship between cultural heritage and economic growth; and the Commission on Higher Education (CHED) Culture and Arts Trainers’ and Instructors’ Summit 4 (CATIS 4), which enhanced the skills of R1 teachers and trainers in the protection, conservation, and preservation of local heritage, and arts using education and research.

Complementing the summit was a Creative Bazaar, organized in partnership with DTI. This curated marketplace featured select Micro, Small, and Medium Enterprises (MSMEs) from across Region I, offering participants a vibrant glimpse into the region’s artisanal products, creative services, and cultural entrepreneurship.

Approximately 400 participants attended the summit, including representatives from local government units, academic institutions, MSMEs, the private sector, local artists and artisans, and culture and arts educators. Their presence underscored the region’s collective commitment to nurturing a thriving creative ecosystem.

The word “Sinnaranay,” rooted in Ilokano, speaks of mutual help, unity, and shared purpose, a fitting name for this gathering of minds and hearts from across Region I. More than a celebration of Pangasinan, the summit served as a celebration of the collective identity as a creative region, bringing together the region’s shared culture, creativity, and aspirations for the future.

SINNARANAY 2 reaffirmed Pangasinan’s role as a cultural and creative leader in Region I, paving the way for sustained collaboration, innovation, and inclusive growth. As the region continues to embrace its creative potential, the spirit of Sinnaranay will remain a guiding force, uniting communities, inspiring progress, and shaping a future rooted in culture and creativity.

/MBRG

Photos: MRTE

The construction of the Tourist Rest Area (TRA) at the Provincial Capitol Complex is now 98% complete, with full completion expected by the first week of August 2025. This milestone marks a significant step forward in enhancing Pangasinan’s tourism infrastructure.

A Strategic Addition to the Capitol Complex

Strategically situated near the Reflecting Pool and the Interactive Fountain, the TRA enhances the layout and appeal of the Capitol Complex. Its location creates a welcoming and accessible space for tourists and locals alike, ensuring smooth connectivity with nearby attractions such as the Reflecting Pool and the Lingayen Beach. By decentralizing visitor flow, the TRA also helps prevent congestion in key areas, contributing to a more harmonious and visitor-friendly environment.

Governor Guico Commends the DOT and TIEZA

In his message during the Groundbreaking and MOA Signing Ceremony held at the Sison Auditorium on February 13, 2025, Governor Ramon V. Guico III expressed his deep appreciation to the Department of Tourism (DOT) and the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) for supporting the TRA initiative.

Governor Guico emphasized that this project aligns with the province’s broader tourism development agenda, which includes several transformative initiatives.

“Tourism projects are on deck, including the ongoing redevelopment of the Capitol Complex, featuring a more than 200-meter reflecting pool and interactive fountain behind the Capitol Building,” he said.

With the on-going construction of the Pangasinan Convention Center which has the capacity to accommodate 1,500 delegate, and with the presence of other Meetings, Incentives, Conferences and Exhibitions (MICE) facilities such as the Sison Auditorium and the Training Center of the Capitol, the Municipality of Lingayen and the Capitol Complex is envisioned by Gov. Guico as the “Conference Capital of Region 1.”

Projected Impact and Community Benefits

Once operational, the TRA is expected to significantly improve the experience of visitors by providing clean restrooms, a comfortable waiting lounge, accessible tourist information services and pasalubong center. These amenities are designed to accommodate the increasing number of travelers visiting Pangasinan and its capital.

Moreover, the TRA will benefit local businesses, transport operators, and tourism stakeholders by boosting visitor satisfaction and encouraging longer stays. The project reflects a collaborative effort to elevate Pangasinan as a key destination in northern Luzon and sets the tone for future tourism-driven development.

With its completion on the horizon, the Tourist Rest Area stands as a testament to the province’s commitment to creating a more welcoming and world-class environment for every tourist who steps foot in Pangasinan.

/VGSC

LINGAYEN, Pangasinan—The Provincial Government of Pangasinan formally held the inauguration ceremony for re-elected Hon. Governor Ramon V. Guico III today, June 30, 2025 at the Sison Auditorium, Lingayen, Pangasinan.

Officiated by The Honorable Judge Avelina J. Villegas-Rosario, Governor Guico took oath as the re-elected local chief executive of Pangasinan for his second term this July 2025.

This ceremony officially marks the beginning of Governor Guico’s second term as the province’s leader. This momentous feat was further commemorated by a first ceremonial milestone through the conferment of the Certificate of Program Compliance (COPC) from the Commission on Higher Education(CHED) to the Pangasinan Polytechnic College (PPC), one of the Guico Administration’s manifested initiatives to provide free quality education for scholars in the province. CHED Region 1 Director Dr. Christine Nabor-Ferrer presented the certificate to Governor Guico during the ceremony.

In his inaugural speech, Governor Guico emphasized the continuous development and improvement of its thrust in the education sector through the PPC. This includes the establishment of two (2) new campuses in the towns of Umingan and Bugallon. The establishment of a law school is also in the pipeline.

Relative to the administration’s continuous improvement of healthcare services in the province, Governor Guico highlighted the procurement of modern up-to-date medical equipment and supplies and the establishment of a new district hospital in the town of Alcala and a training hospital in San Carlos City. The construction of specialty hospitals like centers for the heart, lungs, and kidneys and a cancer institute will also be prioritized in the following years of Governor Guico’s term.

The ongoing re-development of the Capitol grounds for a more modern and progressive Capitol Complex is also one of the priorities of the Guico Administration during this second term. While construction of the eleven-floor government tower, the 1,500-seater Pangasinan convention center, and the Tourist Rest Area is still underway, the administration plans to add recreational parks, open areas, concert grounds, wider sidewalks, and more streetlights to the Capitol Complex in further development stages.

The Guico Administration will continue its legacy projects while also focusing on the implementation of more vital projects in the coming years of its second term.

/MCGU

Photos: MRTE

LINGAYEN, Pangasinan—The Provincial Government of Pangasinan, through the Provincial Tourism and Cultural Affairs Office (PTCAO), turned up the heat for this year’s Ponsia – Pista’y Dayat Culinary Challenge, culminating in a cook-off on April 27, 2025, at the Pangasinan Training and Development Center II in Lingayen, Pangasinan.

Six (6) participating teams dished out flavors that paid tribute to Pangasinan’s rich food heritage and coastal abundance. Each team prepared 3 sets of gourmet dishes, mainly an appetizer or soup, a seafood-based main dish, and a tropical-themed dessert featuring Pangasinan sweets, fruits, or dairy products.

After a sizzling battle in the kitchen, the crown went to:

Abong ni Tio Berto – CHAMPION
Jem’s Cuisine – 1ST PLACE
D’Saints Grill & Restobar – 2ND PLACE
Bani Hidden Paradise
B&T Seafoods Restaurant
Amo’s Unli Wings

Department of Tourism – Region 1 (DOT-R1) Chief Tourism Operations Officer Ms. Gay Nora Marie Gapas graced the event on behalf of the DOT-R1 Officer-in-Charge Regional Director Evangeline Marie M. Dadat. She said in his notable speech, “Today, we do more than enjoy good food. We celebrate the very soul of Pangasinan—the warmth of our people, the abundance of our land and seas, and the richness of our culinary traditions.” The DOT-R1 remains committed to showcasing the unique heritage of every locality. By April next year, they will return to the province for “May-Kan”—a food tour that brings together food vloggers, influencers, content creators, celebrity chefs, and also tour operators to immerse themselves in the flavors and food culture of our region.

Provincial Tourism and Cultural Affairs Department Head, Ms. Maria Luisa Amor-Elduayan, was represented by the Tourism Operations Officer II, Mr. Marco S. Sales, who highlighted the immense potential of the province’s gastronomic treasures in tourism. He further stated: “By promoting our local cuisines, we do not only preserve our culinary traditions but also boost our local economy and create opportunities for our farmers, fishermen, and small businesses.”

The panel of distinguished judges was Chef Francis Joseph Buhay, Chef Miguel Leonides Valdez, and Chef Marco Enrico Badillo. The event was also attended by GMA celebrities Chef Jose Sarasola and Vaness Del Moral, Señor Tesoro College of Culinary Arts represented by Ms. Sezen Coquia, Association of Hospitality and Tourism Trainers, Educators, and Professionals of Pangasinan (AHTTEPP) President Dr. Jerry Ceballos Jr., and its member institutions such as Pangasinan State University, Universidad de Dagupan, and TESDA-Pangasinan School of Arts and Trades (PSAT).

The event coincided with the commemoration of Filipino Food Month 2025, which had the theme “Sarap ng Pagkaing Pilipino, Yaman ng ating Kasaysayan, Kultura at Pagkatao.”

Thank you to our sponsors and event partners: Department of Tourism-Region 1, GMA Regional TV, Señor Tesoro College School of Culinary Arts, and Café Maxima.

/MJGE

Photos: JOCT

LINGAYEN, Pangasinan–The Provincial Tourism and Cultural Affairs Office (PTCAO) and the Provincial Library hosted a compelling book talk on February 24, 2025, featuring historian Ian Christopher B. Alfonso and his book, Dogs in Philippine History.

The event, held at the Pangasinan Provincial Library, brought together students from Pangasinan Polytechnic College, PTCAO, Office of the Provincial Veterinarian, and Provincial Library staff, book enthusiasts, journalists, and dog lovers who are eager to explore the deep historical connections between Filipinos and their canine companions. The program opened with a warm welcome from Provincial Library Head Ms. Ma. Cynthia Encarnita F. Vila, who highlighted the importance of broadening historical knowledge in Pangasinan. “We are delighted to welcome this additional history to Pangasinan,” she said, emphasizing the significance of Alfonso’s research in enriching the province’s understanding of its past.

PTCAO Department Head Ms. Maria Luisa Amor-Elduayan followed with an inspiring message that challenged the audience: “If dogs can affect change, what more can Pangasinenses do for Pangasinan?” Her words encouraged reflection on the role of individuals in preserving history and fostering progress.

Ian Christopher B. Alfonso, an assistant professor at the University of the Philippines Diliman and a board member of the Philippine Historical Association, captivated the audience with his extensive research on the role of dogs in Philippine society. A former historian at the National Historical Commission of the Philippines (NHCP), Alfonso’s research interests are Philippine precolonial and early colonial history, the Philippine Revolution, toponymy, cultural heritage and management, animal history, and the local history of Manila Bay communities. His book, Dogs in Philippine History, delves into how dogs were more than just pets—they were hunters, guardians, warriors, and even symbols of social status in precolonial communities. A key highlight of the discussion was Smoky, a small Yorkshire Terrier who became a war hero during World War II and played a vital role in the Lingayen Gulf Landings, a significant event that led to the liberation of Luzon. Discovered in a foxhole in Papua New Guinea and later adopted by U.S. Army Corporal William A. Wynne, Smoky became an invaluable asset to military operations. In early 1945, she was tasked with a daring mission—running a telecommunication wire through a narrow 60-foot pipe under the field along the Lingayen Beach. This small but crucial act prevented the need for open-trench digging, which could have exposed soldiers to enemy fire. Her bravery not only saved lives but also demonstrated the intelligence and loyalty of war dogs.

Smoky’s contributions extended beyond the battlefield. She was recognized as the “Best Mascot for the Southwest Pacific” by Yank Down Under, a wartime Allied magazine, for her service. Additionally, she became the world’s first recorded therapy dog. When Wynne was hospitalized with dengue fever at the 233rd Station Hospital in New Guinea, Smoky’s presence significantly aided his recovery. Dr. Charles Mayo, the hospital’s commanding officer and founder of the Mayo Clinic, observed her positive impact and allowed her to stay, pioneering the idea of animal-assisted therapy. After the war, Smoky continued to uplift soldiers, performing tricks and providing comfort in hospitals across the U.S. and abroad. Her story paved the way for modern therapy dog programs, proving that even the smallest companions can leave an indelible mark on history.

Alfonso’s discussion shed light on the invaluable contributions of dogs in shaping historical narratives. He emphasized that stories like Smoky’s serve as reminders of the enduring bond between humans and animals, especially in times of war and adversity. The event concluded with an engaging discussion and a book signing session, leaving attendees with a newfound appreciation for the historical significance of dogs. Through this book talk, Alfonso not only honored the contributions of dogs throughout Philippine history, but also inspired the audience to reflect on their roles in preserving the past and fostering positive change in their communities.

/MJSE

Photos: MRTE

LINGAYEN, Pangasinan—Determined to bring government services closer to people, the Provincial Tourism and Cultural Affairs Office (PTCAO) took charge in facilitating the Bantay Kalusugan Outreach Program at Lasip Elementary School last February 20, 2025, together with the Pangasinan Provincial Jail (PPJ) under the supervision of Retired PCol. Lovell U. Dalisay.

This initiative was launched by the Provincial Government of Pangasinan under the leadership of Governor Ramon V. Guico III as an extension of the Guicosina Meals on Wheels Program which aims to effectively resolve challenges concerning malnutrition and hunger in local communities.

In her message, PTCAO Chief Maria Luisa Amor-Elduayan introduced to pupils as well to teachers and parents the instituted projects of the provincial government dedicated to continuously  empower the youth, including the establishment of the Pangasinan Polytechnic College which offers free tertiary education to Pangasinenses, and the Banáan Pangasinan Provincial Museum that proudly displays the rich culture, legacy, and heritage of the province.

Excellent dance performances coming from the Capitol Dancers were also enjoyed by the audience and was followed by an interactive activity which exhibited the wit of attendees regarding Pangasinan history and tourist destinations. Teaching and non-teaching staff of Lasip Elementary School led by their principal, Mr. Jayson Iglesia, likewise received several local products such as eco bags, keychains, and mugs made by local MSME concessionaire partners.

Afterwards, PTCAO joined the distribution of arroz caldo meals with boiled eggs to 367 learners, 17 school staff, and parents as the final part of the community engagement. The Bantay Kalusugan Outreach Program is mainly hosted by the PPJ and the Provincial Social Welfare and Development Office (PSWDO) in collaboration with other provincial government offices which are set to visit primary public schools across the province.

/EJQ

Photos: PTCAO

LINGAYEN, Pangasinan—Heartwarming stories of Pangasinan artists echoed within the walls of the newly opened art exhibit: Wala Yan Tongtong Ko (I Have A Story To Tell), in celebration of National Arts Month 2025 of the National Commission for Culture and the Arts (NCCA). The event was spearheaded by the Provincial Tourism and Cultural Affairs Office (PTCAO) with a ceremonial ribbon-cutting on February 17 at the Banáan Pangasinan Provincial Museum, Casa Real.

Invited guests and attendees feasted their eyes on beautiful masterpieces displayed on the pristine walls of the museum’s Asin Gallery. The art exhibit offers a chance to convey personal stories of featured Pangasinan artists through the lens of art and is deeply rooted within the cultural pulse of the province. The artworks are mainly a collection of acrylic paintings, mixed media pieces, and digital photography.

In her remarks, Ms. Maria Luisa Amor-Elduayan, department head of PTCAO, highlighted the province of Pangasinan’s recent recognition by the Department of Health as one of the healthiest communities in the Philippines. It is a distinction that she attributed in part to the thriving cultural heritage of the province. “Malaki po ang kontribusyon ninyo sa pagtatawag sa atin na isa sa mga healthy communities in the Philippines. Nagagawa po natin ang mga katulad nitong exhibit dahil nandiyan po kayo na patuloy na lumilikha (Your contribution is tremendous in our recognition as one of the healthy communities in the Philippines. We are able to organize this kind of exhibit thanks to your continuous creations),” she said.

The heart of the exhibition is ‘A Salty Project,’ a group composed of talented artists in Pangasinan. Among the standout artworks was a Triptych piece of a Dagupeña artist, Teressa Martinez. It was named Consapevolezza or ‘awareness’ in Italian by the male figure in the artwork, Sylvester Salcedo. He eagerly said, “The artistic goal is that, in 35,000 years of world art, the male figure is always represented by, basically, puti [or] whites…almost never a Filipino. It’s time na [ipagmalaki] natin that the Filipino male figure deserves full respect and acknowledgement (It’s time we showcase that the Filipino male figure deserves full respect and acknowledgement).”

One of the featured artists was a 17-year-old teen, Precious Angelie Nipales, who proudly painted the historic town plaza of Mangaldan. Despite her young age, she was deeply honored to have the opportunity to showcase her talent in such a prominent setting. She said, “Ang goal ko po ay ma-capture ‘yong beauty po ng hometown ko, and gusto ko pong iparating na, despite being young, kaya po naming mga batang [katulad ko] (My goal is to capture the beauty of my hometown, and to convey that, despite being young, youths like me are capable of doing so).”

Marni Evangelista, 65, also had a piece on display, a painting inspired by the Angalacan Bridge in his hometown of Mangaldan. His artistic path has inspired his younger sibling, Reynaldo Evangelista, who lives with cerebral palsy, to express his emotions freely through art.

Visitors—whether they are visiting for the first time or returning to witness something new—can enjoy the exhibit until May 2025. The new art gallery is another must-see destination for art lovers and history enthusiasts alike.

/MGE

Photos: JOT

LINGAYEN, Pangasinan—A new chapter in the development of local tourism began on February 13, 2025, with a groundbreaking ceremony of the Tourist Rest Area (TRA)—a flagship program of the Department of Tourism (DOT), in partnership with the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and the Provincial Government of Pangasinan—with the goal of improving the overall tourist experience while engaging visitors in the rich historical significance of the area.

With the volume of tourists attracted by Pangasinan’s beauty, historical landmarks, and cultural offerings, the province has recognized the importance of establishing a facility that caters to domestic and international tourists through the provision of basic services and amenities. This includes clean restrooms, charging stations, a pasalubong center, a lounge and café, and an information center.

Followed by the groundbreaking ceremony was the signing of the memorandum of agreement pertinent to the TRA’s establishment and maintenance, sealed by DOT Secretary Christina Garcia-Frasco, TIEZA Assistant Chief Operating Officer Gregory Oller, and Pangasinan Provincial Governor Ramon Guico III, which took place at the Sison Auditorium. The signing was witnessed by Vice Governor Mark Ronald Lambino, 2nd District Congressman Mark Cojuangco, and DOT-Region 1 OIC-Regional Director Evangeline Dadat, and was attended by Lingayen Vice Mayor Mac Dexter Malicdem and other provincial government officials.

The DOT, under the administration of President Ferdinand Marcos Jr., commits to provide guidance to the province’s visions and goals that boosts Pangasinan’s tourism industry and economy. DOT Secretary Frasco emphasized, “[We] are here to support the vision, thrust, programs, and projects of the province of Pangasinan, in order to ensure that tourism for your province continues to provide gainful livelihood for our fellow Filipinos and their families.”

Pangasinan Governor Ramon Guico III highlighted the importance of “making plans and projects that could boost tourism, and making it more convenient for our visitors to visit the Capitol Complex.” He mentioned that the TRA project will significantly contribute to boosting Pangasinan’s efforts to increase visitor counts and encourage longer stays in the province.

The soon-to-rise first Tourist Rest Area in the province will be strategically located at the Capitol Beachfront, Lingayen, Pangasinan, and is expected to be fully-built within the year.

As the project moves forward, Pangasinan is poised to continue its upward trajectory as a premier tourist destination in the country.

/MGE

Photos: JOT

LINGAYEN, Pangasinan – The Capitol Resort Hotel buzzed with excitement last January 30-31, 2025, as the Pangasinan Tourism and Cultural Affairs Office (PTCAO) hosted the Capitol Tour Guiding Training with its new breed of Capitol Tour Guides. This two-day event aimed to increase the number of Capitol Tour Guides and equip them with the necessary skills and knowledge to provide Pangasinan’s renowned hospitality to tourists visiting the Capitol Complex. The training covered topics such as local history, cultural heritage, customer service, and communication techniques to ensure that the new batch of Capitol Tour Guides can offer an informative and engaging experience to visitors.

Ms. Maria Luisa Amor-Elduayan, Department Head of PTCAO, delivered the opening remarks and provided a glimpse of what is expected of a tour guide. She emphasized that while delivering commentary is important, the primary function of a tour guide is to manage the overall tour and provide a memorable experience for visitors.

The morning sessions featured two vital modules. The first, “Personality Development and Customer Service,” was led by Ms. Judith V. Cabillo, a seasoned DOT-accredited regional tour guide. This session highlighted the significance of personal presentation and effective customer service, essential traits for any successful tour guide. She also emphasized the importance of creating a positive first impression on guests, as this sets the tone for the entire tour experience.

Following this, Mr. Nathaniel Joel M. Daroy, Project Development Officer III of PTCAO and a DOT-accredited community guide, presented the second module, “Pangasinan Culture and Heritage.” This session provided participants with a deeper understanding of the local culture and heritage, especially the rich history of the Capitol Complex and the province’s treasures.

After a hearty lunch, the afternoon session continued with “Commentary Development and Practical Guiding Techniques,” led by Ms. Monika Aliguas N. Labaupa, Planning Officer III of the Pangasinan Polytechnic College and a DOT-accredited trainer. The session covered tips and strategies for providing commentary during tours, as well as practical techniques for guiding tourists effectively. The day concluded with a mock tour orientation by Ms. Jenny Joy C. Napolitano.

The second day was dedicated to a mock tour at the Capitol Complex and other key destinations within Lingayen. Participants engaged in a simulation of a mobile and walking tour, visiting significant sites such as the Casa Real, Lingayen Plaza, and the Bagoong Factory. This hands-on experience allowed participants to apply the skills they had learned in a real-world setting.

In the afternoon, the participants returned to the Capitol Resort Hotel for critiquing and evaluation sessions. The panel, composed of Ms. Amor-Elduayan, Ms. Cabillo, Mr. Daroy, and Ms. Napolitano, provided feedback, helping participants refine their guiding techniques. The training concluded with the awarding of certificates and closing remarks, celebrating the participants’ dedication and achievements.

Overall, the Capitol Tour Guiding Training was a success as it paved the way for transforming participants into competent and confident Capitol Tour Guides, ready to showcase the beauty of the Capitol Complex to visitors.

/MTRC

Photos: MRTE